That said, let’s dive into install ads across various platforms, starting with Facebook. ![]() However, it may have some additional features, depending on its host platform. This ad type generally consists of the app name, description, image, and a CTA button. They also help with organic traffic, which leads to even more downloads and exposure. This ad type usually appears in places such as social media feeds, where the user is redirected to your app within the stores:Īpp install campaigns push a bulk of downloads during a short period, increasing the app’s ranking in app stores. What are app install ads?Īpp install ads are designed to drive installs of your mobile app from sources outside of app marketplaces. The best way to do this is with app install ads. You also need an effective way to market your app to get it to the top of the app charts and generate more downloads. In such a crowded marketplace, you need more than just a well-designed app. The number of available mobile apps was most recently placed at 2.6 million in the Google Play Store, and 2.2 million in the Apple App Store. The seismic growth in mobile usage - specifically app usage - has created an extremely competitive marketplace.
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